Real-time Insight with Performance Heatmaps
Optimise your performance with data rich insight into your footfall traffic. Understand usage and demand throughout the day, and against multiple sites. Understand your customer and use data driven decision to be more successful.
Business Intelligence Performance Analytics
For a business to succeed, it needs to be a little bit of a mind reader, predicting what their customers want, where they will go within a store and how they will react to a promotion or a new product placement. The more hard data that can be factored into the decision, the more accurate the results.
Gone are the days when these factors all needed to be manually calculated or data input into spreadsheets. Now, businesses can use StoreTech’s powerful software solution to compile all the data it collects and use it to make meaningful decisions.
First, look at where customers visit in the shop and use this to decide where to place a new promotion. Then you can use the data received after the promotion is placed to see if it is getting the interest you require. If not, where might be a better place to locate it?
This is just one example of how you can use the intelligence you get from comprehensive customer analytics software. It helps predict what customers will do, what they want and allows businesses to maximise profits by fulfilling those wants and needs.
Make real-time intelligent data driven decisions at a glance.
Monitor changing in weather to understand the affects it has on your business performance.
Location type and size
Compare differences in your estate to discover how this affects your key performance indicators.
Number of fitting rooms, toilets, zones and departments
There is almost an endless data set to compare against. It all plays a part in your performance.
Local conditions, and competitors
Nothing is more important than appealing to your local market and local conditions.
Public and school holidays
Seasonality changes will undoubtedly affect your businesses footfall traffic.
Promotional activity and special events
Vital to understand how your marketing spend affects visitor traffic.