People Counters to Optimise Performance
For over 23 years StoreTech has integrated with the world's best people counting technologies on the market to help businesses optimise their operations.
Footfall insight into actionable analytics
People counting technology has come a long way from the days of someone standing in the door with a discreet notepad, scoring how many customers enter the store. Our modern solution makes use of clever technologies to provide insight into customer numbers.
There are a number of ways that people counting data is collected – through traditional video traffic counters or thermal imaging people counters, the use of high end time of flight sensors, using Wi-Fi detection hotspots, Bluetooth engagement and the detection of smart phones.
StoreTech makes use of all these technologies to create a clearer picture of who is entering your space, be that a bricks and mortar retail store, a museum or gallery, and office buildings.
Wi-Fi detection hotspots use the facility on smart phones that means they will automatically seek out the nearest Wi-Fi connection in any location. Of course, customers need to have this setting turned on for it to work but surveys show that the majority of people don’t turn off Wi-Fi detection when they leave home. This allows for anonymous detection and location behaviour analytics including metrics like; dwell time, repeat visits, passer-by's, bounce and 1st time visits.
Using a combination of traditional people counters and Wi-Fi hotspots we are able to provide real-time insight just like the online world of analytics, thus allowing the real-world to make smarter data-driven business decisions.
Why use people counters?
Powerful people counting insight, so you can make the most relevant business decisions.
What time of day should I expect the most footfall?
When is the best time to plan staff breaks?
Staff to demand
Does my site have the right number of contracted hours?
What affect does a promotion have on traffic?
Is my site affected by the manager's day off?
Do we carry out tasks at the right times of day?