People Counting. Analytics. Performance.People Counting. Analytics. Better Store Performance.

Retail footfall & performance analytics

See Customer Demand.
Improve Store Performance. 

Combine people counting with sales and staffing data to understand how your stores perform. Identify missed sales opportunities, match staffing to customer demand and improve conversion across your locations.

Retail Footfall Counting Solutions | StoreTech

Trusted by leading retailers across the UK

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Explore StoreTech

Start with the area most relevant to your goals, from measuring customer demand to improving store performance.

People Counting

Measure customer traffic accurately and understand when and where demand exists.

Retail Analytics

Turn footfall, conversion and store data into clearer performance decisions.

Store Operations

Align staffing and daily activity with customer demand and operational priorities.

Industries

See how StoreTech solutions support retail, leisure, hospitality and smart buildings.

For Retail Leaders Responsible for Store Performance

As a Retail Operations Director, Head of Retail, or anyone responsible for driving results across multiple stores, you have a lot to juggle.

You're managing (rising) labour costs, margin pressure, and unpredictable footfall. And yet, your job is to ensure that every store performs.

This requires more than just sales data. It requires real visibility into demand, conversion and in-store performance.

Retail Leaders | StoreTech

Retail Questions You Should Be Able to Answer

  • How many people entered each store today?
  • What was the live conversion rate this afternoon?
  • Which stores had strong traffic but weak conversion?

When you can’t answer these questions, store performance becomes guesswork.

Not because you lack sales data, but because you lack visibility into demand

UK Retail Store with customers walking in | StoreTech
UK Retail Store with customers making a purchase | StoreTech

Most Retailers Can See Sales

But They Can’t See Demand

Sales tell you what happened, but they don't tell you why.

Without true visibility into demand, you can't see how many opportunities walked into the store, when stores were actually busy, whether staffing matched demand, or whether low (or high) sales were caused by traffic or conversion.

So, decisions are made on instinct. Rotas are built on assumptions. Performance conversations rely on opinion.

We call this "retailing in the dark".

The Best Retailers Don’t Guess. They Measure.

  • Footfall trends
  • Conversion rates
  • Customer-to-staff ratios
  • Hour-by-hour performance
  • The impact of promotions and campaigns

They don’t just ask: “How much did we sell?”

They ask: “How well did we convert the demand we had?”

Because retail performance is driven by three simple factors:

Demand × Conversion × Value

Without visibility into demand and conversion, retailers are managing only one part of the equation.

UK Retail Store with customers walking in | StoreTech

Turn Demand Visibility into Store Performance

Retailers who measure demand run better-performing stores.

Instead of reacting to yesterday’s results, they understand what’s happening in real time, when stores are busy, how well they convert, and whether staffing matches demand.

This allows them to align staffing to real demand, improve conversion and compare store performance with clarity. Performance stops being subjective. It becomes measurable, comparable and manageable.

How StoreTech Helps You Run Better-Performing Stores

Retail footfall and conversion analytics for multi-store retailers.

Trusted by leading retailers for nearly 30 years, with partnerships spanning 15+ years across multi-store estates.

StoreTech combines accurate people counting, conversion measurement and live dashboards into a single, clear view of store performance.

Retail teams can see how many people enter each store, how well they convert and how performance compares across locations, all in real-time.

From single stores to estates of 50+ locations, StoreTech gives both head office and in-store teams a shared, reliable view of performance. This isn’t just data. It’s how high-performing retail teams operate.

Retail Performance Solution | StoreTech

Featured Case Studies

Explore how retailers across fashion, footwear and menswear have improved store performance and operational efficiency using StoreTech’s retail analytics platform.

Moss Bros Case Study | StoreTechCASE STUDY

How Moss Bros Unlocked £3–£5M in Annual ROI and Increased Store Sales by 6%

How Moss Bros unlocked £3–£5M annual ROI and achieved 6% sales growth using StoreTech’s customer traffic analytics to optimise staffing and store performance.

Clarks People Counting Case Study | StoreTechCASE STUDY

How Clarks Achieved a £1M Store Sales Increase and 8% Average Sales Growth

Discover how Clarks achieved 8% sales growth and built a performance-driven culture across more than 250 stores using traffic and conversion insights.

River Island Case Study | StoreTechCASE STUDY

How River Island Improved Store Performance with Retail Traffic Analytics

See how River Island improved store performance by giving teams real-time visibility into customer traffic and conversion metrics.

Book a Demo

See where demand is being missed and sales are slipping across your stores.